The possibilities are almost as endless as your imagination for how to utilize a customer service program.  Some ideas to get you started:

Ø  Gather information on lost sales

Ø  Introduce your products to new prospects

Ø  Contact customers in conjunction with a direct mail campaign

Ø  Qualify prospects before adding them to your database

Ø  Conduct surveys on customer satisfaction measures

Ø  Promote trade show attendance

Ø  Conduct courtesy calls following service work

Ø  Follow up on new sales and equipment deliveries

Ø  Welcome new customers to your dealership/company