What Our Clients Say About Our Services…

 

“Market Builders (MBI) is a well managed, professional organization. Samantha and Leslie understand our business and industrial marketing.  We have many prospects that we cannot justify calling on regularly. MBI fills that gap. They hire professional CSRs, equip them well and then train them on our products and services. Not only are their reps professional and well informed, but there is very little turnover. Special offers can quickly be incorporated into the phone contacts. The customers/prospects get to know the MBI rep. The MBI reps are connected live to our customer data and provide constant updates to customer information.

 

We are contacted immediately on sales leads or problems that are uncovered. MBI also helps us get out the word when we have special events for customers and they can conduct surveys as needed. In short, they are like having an in-house outbound call center without the overhead and management headaches that go with it.”

 

Howard Hicks

Vice President, Marketing

HOLT CAT

 

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“I’ve had the opportunity to work with several members of the Market Builders team during my 20 year career at Michigan CAT.  Most of the management and several of the account reps come from the heavy equipment industry, I feel this helps them relate to and understand the customer’s needs.  While working 3 different Prime Product Sales Territories, I relied on Market Builders for valuable information and market intelligence to increase my PINS and awareness.  My experience with Market Builders has been positive, and professional.  Customers will give them valuable insight that a new or veteran salesperson won’t be able to gather.  They are also a cost effective way to cover a broad spectrum of customers for general and target market programs.  Recently my CSR was instrumental in helping turn around a four backhoe loader deal to a governmental agency.”

 

Erv Gambee

Account Representative

Michigan CAT

 

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"Working with Market Builders Inc. on lead generation, relationship development and customer satisfaction projects has been great.  They make sure they understand our needs and objectives and propose the solutions that will work and their knowledge of and experience in the equipment business is invaluable.  The entire team is very professional, thorough, courteous, easy to work with, and focused on performance.  Our sales reps and customers are just as pleased with Market Builders as our marketing department is.

 

Thanks again for all you do to help!” 

 

Carl Tinkham

Director of Marketing

Cleveland Brothers Equipment Co., Inc.

 

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"We have been working with Market Builders for 11 years. I am always impressed with their CSRs’ abilities to learn the markets and translate that into added value for both our customers and ourselves. Furthermore, their professionalism, flexibility and integrity make them important business partners in our marketing strategies. I would be happy to discuss the benefits they have provided us with anyone else interested in their services. "

 

John Foote

Vice President Sales & Marketing

Morbark Inc.

 

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“Market Builders are a big help when it comes to contacting customers for special projects.  For example, when we have customer events it’s difficult to find someone in the dealership that has the time to contact customers to assure the event is a success.  Market Builders fills that gap and has the staff that is experienced with our specific customer segment, and that’s tough to find.”

 

Mike Lazzara

Product Support Sales Manager

Michigan CAT

 

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“Altorfer Inc has been using Market Builder for the past 7 years on several different customer contact projects including customer name and address, machine population cleanup and contacting our skid steer customers regarding special winter machine service specials, all of which have been completed very professionally. Customer reaction to Cheri's calls have been very positive as customers assume she is an actual employee of Altorfer and not a “telemarketer” just placing a call.

 

We currently have them making follow-up calls on machine warranty extensions to customers after customers are notified of our offer by mail. Cheri is then passing all leads that are identified to the customers’ Product Support Sales Representative (PSSR) for follow-up.

 

Based on our continued success, we have recently elected to assign a select group of customers that our PSSRs are not required to call on, to Market Builders for them to contact two times per year in hopes of identifying incremental parts, service or sales opportunities.

 

Overall Altorfer is very satisfied with Market Builders’ approach in contacting our customers and is seeing a definite benefit in enlisting their services. We would recommend their staff of professionals to anyone considering the use of their services.”

 

Jim Allen

Product Support Sales Manager

Altorfer Inc. 

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“For the last few years we have been working with Market Builders on our annual Product Support (Parts & Service) survey….

Their understanding of the survey process, experience in handling our customers, resolve to get the job done expeditiously, and  packaging the information in a professional manner that encourages us to make informed decisions of change based on the results says a lot about Market Builders the company.

Our partnership is a “win-win” and will continue for the future.”

Dave Morgan

Product Support Manager

MacAllister Machinery

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 “Market Builders has always been a great asset to our company's marketing and sales campaigns.  Their knowledge and background of our business has helped us develop and solidify customer relationships in a cost effective manner.  The flexible nature of Market Builders has allowed us to customize our phone campaigns to gather customer feedback in any way, shape, or form we could throw at them.”

 

Justin Yingling
Cleveland Brothers Equipment Co., Inc.
Power Systems Marketing Coordinator

 

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“As the Caterpillar dealer in the Baltimore – Washington D.C. metro area, Alban Tractor has partnered with Market Builders for over 5 years.  We appreciated their vision of developing the long term relationship with the customer rather than just a one-off type of phone contact.  We also wanted someone that would have credibility with the customer and represent our dealership professionally.  Over the years we have not had any turnover in our Market Builders personnel.  They have participated in various training exercises on-site and have developed a rapport with the sales reps that they support.  In some cases they have even been able to spend some time riding with the rep.  This all contributes to a unified approach.  We schedule periodic teleconferences to update the reps on what is happening at Alban.  They really feel a part of our culture.  They directly update our CRM database with the information they generate from the calls.  They have proven versatile in performing a wide range of functions – including ongoing lead generation, follow-up to our direct mail campaigns, targeted blitzes, invitations to events and customer satisfaction surveys related to billed work orders.  By engaging the customer in more of a free-flowing discussion rather than a structured survey they are able to elicit a level of depth to the detail that is especially valuable.  We have no hesitation recommending their services.”

 

Paul Apple

Alban Tractor Co. Inc.

Marketing Manager

 

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What Our Clients’ Customers Say About Our Services…

At the end of one conversation a customer said, "I want to say one more thing. Thank you for this call. This call is beautiful, and it shows me Morbark is still in the game and they still care.  All those other guys are going to come and go and Morbark will be there until the end, and these phone calls prove it." 

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Another customer mentioned a couple of times during our conversation how much he appreciates the calls and he said that it shows Holt understands the value of customer service.

 

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One customer said his rep followed up with him right away after our call and scheduled service for the next week. He went on to say he "really appreciates (us) following up with people, even the little people." He also said "this is a really nice thing that Holt does.  I really appreciate all the help I’ve got from you and the other people at Holt."

 

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Another customer was quite impressed that the dealership takes the time to check in on our customers regularly.  She said they understand good customer service and really appreciate it when they get it.

 

 

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A customer thanked his CSR several times for her calls.  He said that the problem with his system that they had discussed the last time they talked was taken care as a result of her call.  He said she was really doing her job and should get a raise!