Are you ready to build better
Are you ready to build better
Are you ready to build better
Over 25 Years of Enhancing B2B Connections with Integrity and Expertise.
Over 25 Years of Enhancing B2B Connections with Integrity and Expertise.
Our Solutions
We provide customized solutions to expand your reach to your customers and prospects with the goal of optimizing your customers’ experiences. Whether you need a long term partner or have a short term project, our programs address a variety of communication needs. If you need assistance staying in touch with your customer and prospective customer base, we can help. Our core services include, but are not limited to, the following:
Relationship Nurturing & Marketing
One-on-one contact with your customers enhances your relationships while expanding your territory coverage cost effectively. We can help you build and maintain relationships with customers and prospective customers not currently being covered by sales reps. The programs are designed to create a positive image with your customers, generate leads, identify problems, and keep your name in front of customers. By contacting customers on a regular basis we can identify ways you can assist them with their business and lay the groundwork for a traditional sales rep to become involved as needed. These calls:
Build awareness of all services offered to increase business activity across your entire organization and “sell the house”
Provide feedback on any problems that could lead to negative word of mouth and/or loss of business
Generate leads
Build and maintain relationships
Maintain accurate customer profiles (influencers, machine population, contact information, etc.)
Relationship management and nurturing can occur with an existing customer/prospect base or build on a prospecting campaign as a continuation after qualification.
Relationship Nurturing & Marketing
One-on-one contact with your customers enhances your relationships while expanding your territory coverage cost effectively. We can help you build and maintain relationships with customers and prospective customers not currently being covered by sales reps. The programs are designed to create a positive image with your customers, generate leads, identify problems, and keep your name in front of customers. By contacting customers on a regular basis we can identify ways you can assist them with their business and lay the groundwork for a traditional sales rep to become involved as needed. These calls:
Build awareness of all services offered to increase business activity across your entire organization and “sell the house”
Provide feedback on any problems that could lead to negative word of mouth and/or loss of business
Generate leads
Build and maintain relationships
Maintain accurate customer profiles (influencers, machine population, contact information, etc.)
Relationship management and nurturing can occur with an existing customer/prospect base or build on a prospecting campaign as a continuation after qualification.
Lost Sale Follow Up
Following up on lost transactions provides valuable data regarding why companies chose to do business elsewhere. These contacts are also a valuable source for prospecting and lead generation. We are able to gather a variety of information, not limited to, but such as:
Why they purchased competitive
Did they consider your dealership/equipment
Are they satisfied with the machine/service/transaction
What will it take for them to consider your dealership next time
Lost Sale Follow Up
Following up on lost transactions provides valuable data regarding why companies chose to do business elsewhere. These contacts are also a valuable source for prospecting and lead generation. We are able to gather a variety of information, not limited to, but such as:
Why they purchased competitive
Did they consider your dealership/equipment
Are they satisfied with the machine/service/transaction
What will it take for them to consider your dealership next time
Lead Qualification
A sales rep’s time is valuable and expensive. Pre-qualifying leads from trade shows, your website or other sources can increase the likelihood of sales rep follow up and save money.
The information gathered can aid sales reps in their prioritization of leads, help them prepare for sales calls, and quantify lead data for tracking. This information can include: timeframe of purchase, new or used preference, other manufacturers under consideration, the likelihood of a trade-in, budget, preferred features, and past experiences.
Frequency of poor quality leads often results in sales reps discounting all leads from outside sources and overlooking possible high quality leads. Pre-qualifying leads improves sales department follow up.
Lead Qualification
A sales rep’s time is valuable and expensive. Pre-qualifying leads from trade shows, your website or other sources can increase the likelihood of sales rep follow up and save money.
The information gathered can aid sales reps in their prioritization of leads, help them prepare for sales calls, and quantify lead data for tracking. This information can include: timeframe of purchase, new or used preference, other manufacturers under consideration, the likelihood of a trade-in, budget, preferred features, and past experiences.
Frequency of poor quality leads often results in sales reps discounting all leads from outside sources and overlooking possible high quality leads. Pre-qualifying leads improves sales department follow up.
Marketing Campaign Support
Having direct communication with your customers and prospects increases the effectiveness and response rate of your marketing campaigns. Through integration of unscripted one-on-one conversations into print and email mail campaigns we can deliver relevant information directly to customers and prospects, gather quality lead information, and provide a positive overall experience.
Marketing Campaign Support
Having direct communication with your customers and prospects increases the effectiveness and response rate of your marketing campaigns. Through integration of unscripted one-on-one conversations into print and email mail campaigns we can deliver relevant information directly to customers and prospects, gather quality lead information, and provide a positive overall experience.
Our Solutions
We provide customized solutions to expand your reach to your customers and prospects with the goal of optimizing your customers’ experiences. Whether you need a long term partner or have a short term project, our programs address a variety of communication needs. If you need assistance staying in touch with your customer and prospective customer base, we can help. Our core services include, but are not limited to, the following:
Relationship Nurturing & Marketing
One-on-one contact with your customers enhances your relationships while expanding your territory coverage cost effectively. We can help you build and maintain relationships with customers and prospective customers not currently being covered by sales reps. The programs are designed to create a positive image with your customers, generate leads, identify problems, and keep your name in front of customers. By contacting customers on a regular basis we can identify ways you can assist them with their business and lay the groundwork for a traditional sales rep to become involved as needed. These calls:
Build awareness of all services offered to increase business activity across your entire organization and “sell the house”
Provide feedback on any problems that could lead to negative word of mouth and/or loss of business
Generate leads
Build and maintain relationships
Maintain accurate customer profiles (influencers, machine population, contact information, etc.)
Relationship management and nurturing can occur with an existing customer/prospect base or build on a prospecting campaign as a continuation after qualification.
Lost Sale Follow Up
Following up on lost transactions provides valuable data regarding why companies chose to do business elsewhere. These contacts are also a valuable source for prospecting and lead generation. We are able to gather a variety of information, not limited to, but such as:
Why they purchased competitive
Did they consider your dealership/equipment
Are they satisfied with the machine/service/transaction
What will it take for them to consider your dealership next time
Lead Qualification
A sales rep’s time is valuable and expensive. Pre-qualifying leads from trade shows, your website or other sources can increase the likelihood of sales rep follow up and save money.
The information gathered can aid sales reps in their prioritization of leads, help them prepare for sales calls, and quantify lead data for tracking. This information can include: timeframe of purchase, new or used preference, other manufacturers under consideration, the likelihood of a trade-in, budget, preferred features, and past experiences.
Frequency of poor quality leads often results in sales reps discounting all leads from outside sources and overlooking possible high quality leads. Pre-qualifying leads improves sales department follow up.
Marketing Campaign Support
Having direct communication with your customers and prospects increases the effectiveness and response rate of your marketing campaigns. Through integration of unscripted one-on-one conversations into print and email mail campaigns we can deliver relevant information directly to customers and prospects, gather quality lead information, and provide a positive overall experience.
Our Edge
For over 25 years we have been partnering with clients to solve their communication challenges. That experience has led us to provide unparalleled and unique services that provide solid results for our clients.
Who We Are
Founded in 1997, Market Builders provides business to business communication solutions to improve relationships between our clients and their customers. For over 25 years we have been putting experience and integrity together to help businesses expand their reach to their customers, increase customer loyalty and retention, and ultimately increase their bottom line.
Prior to starting Market Builders, our founding partners worked within the Caterpillar dealer network and Caterpillar Inc. With prior responsibilities overseeing marketing, human resources, and customer satisfaction programs, our background provides experience our clients can put to work for their own organizations.
Our people are a large part of what makes us different from other companies. Our representatives are highly trained professionals dedicated to building relationships with your customers. Each has experience working with a wide variety of customer situations. In addition, each receives extensive training on the equipment and services our dealers and OEMs sell. Knowing our clients, their customers, and their business allows us to have meaningful conversations with customers and deliver the highest level of professionalism and quality in our services.
Our mission is to build solid relationships between our clients and their customers, with a staff that genuinely cares about both.